![]() From an SEO perspective, architecture is important for helping to spread authority throughout your site and aids in step 2 & 3 (accessibility & indexing). But technical & information architecture on a site is more than just navigation. Important elements during this step include: pages indexed, crawl issues, mirror sites, XML sitemap, robots.txt and conversion pages no-indexed.Ĭreating a website that is easily navigated by your web visitors starts with the right architecture. Popular search engines focus on the full-text indexing of online, natural language documents. Index design incorporates interdisciplinary concepts from cognitive psychology, math, linguistics and computer science. ![]() Many scientific principles are used, incorporating mathematics and even psychology, to fully index the entire web. Using metadata web indexing, search engines crawl the web and store your website’s information. Once search engines find your pages, they must then be able to index and understand them properly. Important elements during this step include: search engine friendly URLs, page load speed performance, external Javascript and CSS, alt text, testing flash elements, examining 404 pages/redirects/500 errors, infinite scroll and malware. Important elements during this step include: search engine friendly URLs, page load speed performance, external Javascript and CSS, alt text, testing flash elements, examining 404 pages/redirects/500 errors, infinite scroll and malware. Make it as easy as possible for a search engine’s bot to access your site! As the search landscape evolves, this is one area of importance for every website. Ensuring the ease of accessibility is an often overlooked area of SEO. Search engines must have access to your site in order to crawl, index and serve up your valuable content to searchers.
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